Over the next month or so we are going to have releases from top talent such as Newham Generals, JME, Skepta, Frisco and Terror Danjah but it seems everyone outside of the top 15 acts is just releasing shoddy music for free.
This is hurting the scene in so many ways, I just want to make a series of points I want artists, producers and DJs to think about.
Grime already has a weak purchasing culture, most people do not pay for the music and haven't done from the start. This doesn't encourage people to support the artists with their wallets.
People are putting money into music videos and then putting the tracks up for free, so artists are making losses to compete with each other it seems? This is unsustainable, and only the top artists can afford to do this from their P.A money.
The record shops have no grime to sell, so when someone does have a quality product to take to the stores, shops wont even bother taking it on anymore. So there will be fewer outlets to sell the music. Grime is very close to being an iTunes only music.
For artists that aren't established it is very difficult to be heard, I think making good tracks and pushing them singularly works better then pushing an EP of 8 or 9 tracks nobody has heard. It works for the bigger artists so I struggle to understand why younger, newer artists don't do the same thing. Think what 'Next Hype' has done for Tempa T or what 'Left The Room' has done for P Money.
I have regularly been speaking about this with DJs Logan Sama and Vectra and their comments they wanted to add to the blog are:
Logan - "Free downloads can devalue great music and make it instantly forgettable, lost in an ocean of zip files"
Vectra - "I think a complete waste of time! These same artists will turn around and complain 3 months later that they didn't even sell 500 units.. Everyone likes a freebie so why would pay for CD when you know this same artist is going to give a free download.. you never see Dizzee Rascal put out a free ep.. and he has had 4 number one singles off one album.. do the maths"
If you are not investing in your music who else will?