We had the Beth Ditto picture on Volume One This time we are going to use Fat Sue as our Butterz Volume Two picture. This is just straight UK music in the mix for your ipod/phone/car/laptop.
This is a perfect example of how Grime/Dubstep/Bassline/Funky can work together.
If you click on most of the labels it links to a place to buy the music from. It would of been pretty cool to use loads of exclusives, but would defeat the object of spreading the music that is currently out there making noise. Enjoy
Tracklisting:
Wiley- Grime Kid (Grime Wave)
J.Sweet - Mash Up (White)
Terror Danjah Feat Allstars - Morph (Hardrive Volume 1)
DJ Silencer - World War 4 (Underground Unit)
J.Sweet - My Love 2008 (Ice Cream)
Smasher- Back In The Day (Bassline Mix) (Beyond The Booth)
Witty Boy- Attention (Northern Line)
J.Sweet - Unknown (White)
Dave Spoon - Flex Dub (XL)
Wiley - Wearing My Rolex (Niteryders Remix)
Geeneus - I Try (Jelly Jams)
Benga & Coki - Night (Geeneus Remix) (Tempa)
Wiley- If Your Going Out (Grime Wave)
Swift Jay - Toppa 2 (White)
Jammer Feat Skepta & Frisco - Skanking Ting (Are You Dumb 3)
Apple - Segaliser (White)
Ruff Squad- RSMD (No Hats No Hoods)
Rapid - Scrambled Eggs (White)
Skepta Feat Jendor & Killa P - Cricket Bat (Killa Instinct Vol1.)
Terror Danjah - Trojan (Hardrive Vol.2)
Ghetto Feat Chipmunk - Im Ghettz Remix (Freedom of Speech)
Rapid - License (White)
Coki - Gangsta For Life (White)
Benga - Loose Synths (Diary of An Afro Warrior)
Joker - Snake Eater (Soul Motive)
DOWNLOAD HERE
Alternate Link
One of the great recurring topics on Grime Forum is who are the best grime producers? The same names always come up; Rapid, Davinche, Wiley, Skepta, Terror Danjah, Dexplicit among others. Rapid has been around for a while, but has never spoken before on his thoughts on Grime, Funky, Dubstep and the way forward for himself and Ruff Squad.
Rapid, first of all how comes we don't hear much from you? Other producers like Skitz Beatz and Terror Danjah have put together their own compilation albums what have you been up to?
I have been upping the levels, I took on University full time doing Music Technology, and I am doing rave promotions. I took a year out before I went to University to work and put money towards my studio set up. Now its there, I am ready to go. I don't mind if I am ten mixtapes behind anyone else I know when mine comes out it will be untouchable.
Me and Dirty have done an instrumental mixtape 40 tracks old and new. People always ask for them, so we will give it to the people. We got bare classics so they need to get out to the fans, and DJs that use CDJs. We are putting together a Ruff Squad album and we have done a tune called Walking Me Home which will be out soon. Everything we have done so far with Ruff Squad is straight up independent our own peas invested into the videos and music that's getting put out. Big up No Hats No Hoods for putting out RSMD on vinyl that's doing pretty well. Last thing I got is my own production mixtape which will probably be called Rapid Fire with all the top grime guys on it.
So are we going to see Rapid tunes on other peoples major projects this year?
I am on Ghettos, Durrty Goodz, Ruff Squad and Lee Brasco albums, I can't give away much more then that!
What other grime producers are you feeling right now?
Dirty, Maniac, Scholoar, Stuntz, Davinche, P2J, Low Deep, JME, Nocturnal, Jammer, Skepta & Wiley.
In the other underground scenes we have in the UK Bassline/Dubstep/Funky the producers also DJ. Do you think it would be better for grime if producers where DJing as well?
Definitely, I need to invest in some CDJs. It would be another way to generate cash, as well as play your own productions in raves. It might change the way people make music if they know they have to get the crowd to react whether that's by making them dance or making them show their gun fingers. Right now it is kind of up in the air because of the whole transition between vinyl and CDs. But I am definitely going to get on to it, I want to be a powerhouse; MC, producer, DJ, promoter and get into artist management. But ultimately I will own my own label.
Are you into the Bassline, Dubstep or Funky house music?
Of course. I have been making funky house, and when it comes out, everyone will like it, it is just good music, me and Dirty have been building it for a while, we have a mixture of stuff there already; vocal and instrumental. We are not going to use aliases like some other grime producers have I want everyone to know it is me that has made the tune they like. I also put on my own Funky raves with De Ja Vus DJ Matik called Love Injection. It's proper, man come to the dance wearing shoes, girls come looking beautiful and everyone has fun. Big up Geeneus for making one of the biggest funky tunes ever in emotions.
Do any of the DJs drop grime tunes at your raves?
Nah they don't play grime at all, maybe the odd tune like Duppy but its Funky House, Rnb and Bashment all night. Grime is for a different market, I would like to put on a grime night, but I wouldn't think about combining the two, the grime fans wouldn't appreciate the Funky and the Funky fans wouldn't appreciate the Grime. I will put on a Grime night.
Whats your relationship like with Takeover Ent (Tinchys Label)? Could the Ruff Squad album come out with them?
Yea everything is cool with them, but their focus is Tinchy. They have just started up themselves, Star In The Hood was the first album they put out, and they are working to push him. I am not sure which way we are going to put out the Ruff Squad album whether it is going to be independent totally or whether it will get signed to a label. Either way it will be big.
Going forward what to do think your future is in music?
I believe I will make a stamp on the UK and parts of the world in time. I just need to use the tools I have in an effective way that will push me to where I want to be. I see myself as a pioneer because I have been blessed with my own sound which a lot of producers do not have. I am not in it for the money and if you are an up and coming producer don't think about it for the money do it for the love. If you have the drive and the focus the money will come with it. Thats why I respect artists like Wiley, I have seen him through ups and downs in his career but he still persists whatever the weather and often comes out with a good result.
Ruff Squad- RSMD is out now and look out for Champion Sound out soon.
Heres a Free Tune from Rapid - Download Here
Big up Scratcha for making this happen!
Download Here, Here and HERE. (MediaFire)
Tracklist
Joker - Snake Eater (Soul Motive 001)
G-Dub - Pure (Grime Forum EP)
Breathe Beats- Takeover (Butterz Special)
Loudmouth - Grime Freestyle (Butterz Special)
Moony - Iron Lung (Dub)
Nu Brand Flexxx Feat Kaos & Flirta D) - Shag Anybody (Nu Brand Flexx)
Silencer- World War 4 (Underground Unit)
Royal T - World War 4 Remix (Dub)
Devlin Feat Durtty Goodz - Soundboy Murderer (Art of Rolling EP/OT)
Badness - Cut Out (Hardrive 2/Lava Unit)
Bruza - Suck out (Dub)
TRG - Move This (Soul Motive 001)
Wiley- Wearing My Rolex (Niteryders Remix)
Skepta - Tingles (Pirate Sessions Recordings)
Dizzee Rascal- Flex (Dave Spoon Remix)
Spyro - Wow (Dub)
Sway Feat Stush - F Your Ex (Dcypha)
Gemma Fox - Might Be (DJQ Remix)
Smasher - Back In The Day (Bassline Remix) (Beyond The Booth)
Skepta- DTI (VIP Mix) (Dub)
Warlock - Pump it (Gritty Commitee)
J.Beats - Bird Tune Remix (Dub)
Big up everyone that sent in tunes for this, some were good some were bad and some where Butterz. But a few of the guys outside of the tracklisting that did send in tunes I will be shouting you lot back very soon.
I don't understand why Grime has pretty much abandoned the version excursion.
I am saying abandoned like there are loads; the only major ones by my recollection are: Pum Pum Riddim, Backwards Riddim, No Bass, Battle Riddim, Zumpi Hunter, Ghetto Kyote, Straights and most recently Stageshow Riddim. One of the most memorable is Wiley's Ice Rink which GrimeTapes.Com has brought back to life with this set. Download HERE Where Wiley Premiers 12 versions including Kanos, Tinchy Stryders & Dizzee Rascals.
I would of thought the version track (as long as the beats good) works for both producer and MC. The producer quickly gets a beat familiar and gets every other DJ calling them for the tune. It is a fast way to blow a tune, and as long as it is out quickly it can sell whatever vinyl sells these days and it will be on every phone and Ipod within the land. It is a good look for hype around a producers name. A stand out version is enough to push a strong product. Skitz Beatz pushed his first mixtape on the strength of the battle riddim versions. Especially this one:
Tempa T - Battle Riddim
The benefit for the MC is having the producer pushing a tune for you, all you have to do is turn up to studio and vocal it. If you are that guy with the stand out version you will be A: Booked in what ever raves there are left B: Possibly featured on a vinyl alongside the instrumental C: Featured on the producers mixtape. This works well for the MC's that are trying to get their name out there or established MCs that want to showcase their hype bars.
One thing I never liked about version tunes in Grime is people don't bother making new songs out of it, it is just all the MCs lyrics on one song unlike the reggae counterparts, where every person that vocals it makes a real song out of it. Imagine if Kano vocalled Ghetto Kyote in such a way it could of been featured on Home Sweet Home? Or Skepta put Stageshow riddim on Greatest Hits with a mad vocal. But they don't.... Commander Bs Pum Pum riddim done the best at this with More Fire making the song Breasts and Kano's I Hate Boyfriends which are two classics!
Version tracks in 2008? Loudmouths - Suck Out Riddim is rumoured to have been vocalled by a few big MCs but none apart from Bruzas version have seen the light of day. Only time will tell if another as big as Ice Rink will happen, a few producers have the power to shake up the scene with a big version track again.
MAKE IT HAPPEN. (It may even motivate people to start buying some grime vinyl again)
How would you describe your music? Tunes like Gully Brook & Holly Brook have been played by Dubstep & Grime DJs are you deliberately trying to appeal to both?
Joker: I'm not really trying nothing I'm just doing me and that what comes out, I'm not trying to make grime/dubstep, I'm just making what I make and it appeals to these guys innit.
Do you want MCs to vocal your tunes? Are there any vocals already done by MCs that we will know?
Joker: No I dont mc at all I just chat shit lol and there are no mcs u will no, infact some may have herd of Buggsy the rest u will no about soon!
How would you feel about an MC vocalling one of your tunes that is yet to be released and putting it on their mixtapes without permission?
Joker: I wouldnt be pissed but I would but then this the thing about the grime mcs there unproffessional init so it wouldnt shock me. Thats why I don't really fuck with it any more because they will make p of it and I wont. Nobody is not going to get hold of my tracks untill there out from now so when its out and they can do what they want I cant really do a lot with after that.
What projects are you working on right now?
Joker: I have been working on a mix cd for ages but I fucked up and lost it twice now im just being lazy really. Im just making tunes slowly and if I think there should be a vocal on there then I will get it done but I really dont know when this cd will be done because I just cant be bothered.
When your playing out live do you just do a set of your own music? If not what other peoples tunes are you mixing it up with?
Joker: Its not just my music, im not producing as much I was, a few years ago I would play out just playing my stuff but not any more. I play stuff like Gemmy, J@kes, Rustie, Sukh Knight 2000F and then the bait names like Skream Benga and so on. I would like 2 play more grime but im not hearing any good grime apart from Maniac and if there are other good grime producers I dont know about them. I like Wiley and Skeptas stuff but I have not heard nothing strong for ages.
Snake Eater, Whats the sample from? It is coming out on a new imprint Soul Motive, why are they putting it out and not yourself?
Joker: The sample is from Metal Gear Solid: Snake Eater. I was just doing it for a joke because I like the game but im not really big fan of the tune thats why im not putting it out but Mr Forsaken wanted it and I was like cool.
We are at the halfway point of the year where do you want to be at the end of 2008?
Joker: I dont really look at things like that I do music because I like it not to get big im just going to keep on doing what im doing and where ever I end up I end up.
Snake Eater is out on Soul MotiveRecords soon, with TRG - Move this on the flip.
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This is the mix that Joker did for Skreams Stella Sessions. If you have never heard Joker, this is a top introduction.
DOWNLOAD HERE
1-Natasja-ilderbrand i byen-2000F REMIX
2-Swagger-Benny page
3-Snake eater-Joker
4-You dont Know what love is -2000f-JKamata
5-Solid state-Joker
6-Tempered-Rustie
7-Filth-Skream
8-Narsty Narsty Narsty-Scratcha.D.V.A
9-Get ya cock out-Rusko
10-3K lane-J@kes & Joker
11-Holly brook park-Joker
12-Sushi brain-Headhunter
13-Konfusion dub-Kode9
14-Back 2 the future-Gemmy
15-Need You-Darkstar
16-80s-Joker
17-Get up instrumental-Pinch
Is it good to have Kano back?
Rock Vs Rap
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Wiley @ Dirty *Yawn* Canvas. I am done with DC. I don't care if this is the only place you can really hear Grime live. It's pants. The same DJ's over and over, same MCs and poor 2nd rooms make this a miss able event for me every month. Maybe if it was bi monthly, artists booked on what is coming out or making a lot of noise (Why haven't OGs/Smasher/Double S/Bashy/Silencer/ Scratcha been booked!) Instead they appear to book people you can see at many other nights in and around LDN so line ups for these type of nights are looking samey and tired.
Another issue I have with DC is their random bookings i.e Sunship & MJ Cole? If people want to hear old school Garage, surely you could get one of the current DJs like Spyro or Vectra to dig in their boxes. Some of the stuff Ive heard Sunship play in the raves is from the late 90s, and to the DC audience which is ranges from ages from 18- 24 year olds mainly that got into Grime post Forward Riddim, it alienates most of the crowd. In the age of CDJs and fast switching between songs (also short attention spans), Sunship puts on a record nobody in the crowd knows and then lets it run for over 3 minutes. That is exactly how you dead a crowd.
The last DC I went to was Ghettos launch. The crowd didn't move to any music until Ghetto actually came on stage, and this was around 1am, so before this, only a few tunes got a reaction: Night, Oi, Rhythm and Gash, Oh No and Forward Riddim. It's sad that people only really come to watch performances then actually listen to the music.
I think DC @ ICA was actually better. Shorter = more quality control artists and DJs wise, it was more of a showcase then a rave and there were more then 2 girls in the place. Moving forward I think variety will improve it, mix up of DJs, MCs and even venues to keep it fresh, and keep a variety of people coming instead of weirdos from forums/bloggers and graphic designers.
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This weeks raves:
This is the final instalment of our show on our university station Crush Radio.
Put in some old stuff that we loved to play, and some new surprises as well.
2nd set for the day, touched down on Rinse FM in the morning representing Grimeforum.com, Big up Scratcha. (Audio up soon)
The Butterz Crush Radio Finale:
The support has been a lot from everyone. Keep your ears peeled for Butterz.
Skepta had some words for the scene on Logans show last night. Will we actually all the top flight people within the scene get together? Only time will tell.
Download the set here Feat Kano Chipmunk Wiley & Skepta
Download the Skepta Interview from Logan Sama Here Or Watch Below
Heres the video to the first tune played
Skepta Feat Trigga - Dark
This is salute to the Menace known as SLACKK. This guy is uploading all his old grime tapes, and is starting his own resource: GRIMETAPES.COM which should be coming in a couple of weeks.
Heres all the links for the sets he has posted so far. Big up SLACKK.
29/07/02, DJ Mac 10 and Jammer - Sharkey Major, DEE, Stormin, Hyper, Armour
Ruff Sqwad- Dirty, Mad Max, Tinchy, Slicks, Rapid
Randy C rip; Raw Mission 90.00
DJ Disele - wiley, gods gift, jookie mondo deja 92.3fm - slewing heartless
RINSE FM- Wiley, Dizzee, Scratchy, Jamakabi, Breeze, Slix, J2K, Tommy Gunz, Crazy Titch, Discarda and Bubbles. DJs Karnage & Danny Weed
DJ Slimzee- Wiley, Dizzee Rascal & God's Gift
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DJ Tubby did an old skool grime set a couple of weeks ago and it was MASSIVE. DOWNLOAD HERE
That should give your Ipod or other portable media device enough action for the week.
Soon
Theres no introduction needed Logans a genius and hes even schooling seniors ASK TIM
0 comments By ElijahLOGAN SAMA ONEAWAY STYLE MIX CD FREE DOWNLOAD
DOWNLOAD HERE HERE AND HERE
Tracklist:
Ghetto - Top 3 Selected
Ghetto - Mountain
Ghetto - Wear My Own Garms Freestyle
Skepta - I Spy
Skepta & JME - Pulse Eskimo Freestyle
Badness - Suck Out
Newham Generals ft Badness - Merked Again
Footsie - Prangman
Tempa T - Battle Riddim
Jammer - Murkleman
Jammer - Wooo Oiii
Jammer - Skankin Ting
Dexplicit & Tony Matterhorn - Dutty Wine
Griminal - It's Alot
P Money - What Did He Say
P Money - Don't Jump
OGs - Get Down
Nasty Jack - Logan Dub
Nasty Jack - Burn You
Tinchy Stryder - Line Em Up
Tinchy Stryder ft Chipmunk - Sorry U R
Chipmunk - Who Are You
Frisco ft Double S - Skengman Mode
Double S - From Day
Durrty Goodz - Standard In The Hood
Katie Pearl - Turn It Up
Doctor - Gottaman
Doctor - Calm Down
Flowdan - Jah War
Riko - No Body Test This Corner
Cemetery Warriors - On The Roads
Killa P - Killa
Trim - Say It Ain't
DISCUSS HERE!
Couple pics from last night as usual taken by Matt
The first quarter of the year is done, could you sum up grimes achievements in brief for us, and what do we have to look forward to for the next 3 months or so?
The scene can take credit for making a couple of pop hits in wearing my Rolex and Rolex sweep, but they aren't traditional grime records. In terms of the achievements of grime music, it just continues to produce a steady strong flow of good music and is slowly building a structure to get that music released to a wider audience through hmvs and other chain stores. Hopefully digital and vinyl releases can match the strong sales of Cd's soon.
What do you think is the roll of the grime DJ in 2008? There are big underground DJ e.g Spyro, Maximum & Vectra how do you think they can push the music better?
The deejay's roll is twofold. To provide music for the live sets mixing up the instrumentals, and to work behind the scenes to promote the music and artists in the scene.
How do you think young DJ can get into grime? It has changed from everyone just going to a local pirate a long time ago now, and there isn't much vinyl out there for budding djs to buy, what is your advice?
You need to hustle. Mixing good is cool. Having 'exclusive' instrumentals is cool. But if you have nowhere to play them it is a waste of time. Young djs need to look at marketing themselves so they become a commodity. The scene already has Mak 10 and Spyro. Being the tightest mixer in the world isn't going to bring anything new to the table. New tricks, new producers, blending new genres of music with grime. Do something different to get noticed.
The producer has got the hard bargain since the mix CD era has taken over grime, and the vinyl slowed down. How can producers get their music out there in the public, and see a small return for their investments?
Producers need to network with the artists. When their beats are used on lead singles from mixtapes and get legal radio airplay, if the tracks are registered with prs you can get a healthy cheque every 3 months.
Can you shed more light on the oneaway style project, i.e How it came about, whats on it, and where people can pick it up from?
Oneaway style is something which came to me when i heard that Nike were opening an id studio in niketown london. I was thinking of exclusive creps and the word oneaway popped into my head. And obviously i linked it with oneaways in music. I thought that whole mentality and attitude of exclusivity was something core in the culture of the streets in London, and it made perfect sense to approach Nike to do a CD which not only promoted grime music to the Nike buying audience, but celebrated the idea of oneaway items of clothing and footwear which is the whole point of Nike id. It all dovetailed nicely as a statement of culture.
The Urban Music Awards awards are approaching, do you think it is important for grime acts to get awards at these type of events?
It would be important if the awards were respected by the public, but seeing as they are all rigged no one really cares. Accolades and plaques mean very little in the 21st century, i prefer to worry about the respect of my audience. If they respect me and what i am doing, that means more to me than a cheap piece of glass.
What do you think the future holds for the grime rave? There is only one regular grime night in London and basically none anywhere else in the UK, how can mcs, djs and promoters and possibly the fans mend this situation?
There are no regular grime raves. There are 'parties' where people might play grime, but they have turned into trendy fashion shows for wastemen to stand up and pose at. There's nothing for people who genuinely love grime music now. I recently played at an event with jammer and the crowd were clearly there for a day out, not to rave. I ended up playing a bag of dubplates that used to mash down rumble, stampede and young man standing and would get beat out on de ja and rinse back in the day. Classic grime tracks, but not the same 10 bait eskimo dance reload tracks. No one in the dance knew any of the tunes. That's how i knew that practically no one in the venue had seen the inside of eq or rex, never used to have to go through metal detectors to rave, never seen dizzee rascal MC on a set rather than at a concert. I miss playing grime to people who are into the music, not people who are there as cultural tourists. I have no problem with these trendy shoreditch and whitechapel nights, but when there are no real grime raves to play it, it just gets on my tits. And i blame the police for that. Ignorant policing.
In the UK right now we have the dubstep, funky house and bassline scenes making a lot of noise. Do you positive examples of the way they do things differently that we should be doing in grime right now? I.E dubstep regular vinyl releases, bassline & funkys monthly mix Cd's?
These genres of music succeed because they are allowed to hold events. Funky house is house music, and if you put house music on a license application, unless you have a certain few dj's names on the line up, the police will let it go. House is so wide that they can't close down every house event because it might be one of those funky house events where the coke dealers go. Even supa d had to change his name to supa surprise DJ because every event with his name on got locked off by the police because of fear of violence. But house is a big enough scene that the promoters can continue to put on parties and get lost in the shuffle. You can fiddle the license applications so that it doesn't set off alarms with the police and get locked off. Dubstep appeals to a mainly middle class crowd, a largely white middle class crowd. They are allowed to put on their events. Bassline i have a lot of respect for as a business model because they have to deal with a lot of the same social problems grime does in terms of the people raving to it. The crowd at a bassline rave up north is identical to the crowd who would reach sidewinder or eskimo dance in 2002-2004. Maybe the police up there aren't as on it as the met. They seem to get away with putting on raves on the regular with a higher frequency of violence than grime does. If you look at grime, the most successful group of artists by a mile are boy better know, and it is no coincidence that they have a large following not only on the underground, but amongst a mode middle class crowd. They can play a grimey underground event one week, and then do a uni gig the next night. They are smashing it, and that is because they are effectively on tour all year, doing 3 or 4 live gigs each week. We make dance music, and dance music makes it's hits in the clubs. If you don't allow the music in the clubs and don't want the people who listen to that music in the clubs, then you don't make hits. It is nothing to do with anyone in dubstep, bassline or funky having any greater business nous or strategies, because most of the people making money out of those scenes tried it in grime and failed because they simply weren't allowed to do the things with grime music that they can do with dubstep, bassline and funky house. I don't have any resentment to those scenes for their success, i resent the authorities for basically coming out and saying in other words that a certain demographic of people is not welcome in clubland and they will do everything they can to keep them from raving to the music they love.
Is grime lacking an "official compilation", for a representation in the mainstream. There are tons of rnb, hip hop, bassline, house, and even old school garage collections out there now, is there a reason why a grime one hasn't come out since run the roads 2? Are labels scared of it, or is it because there is no demand?
A compilation is something which is made up of hits. House has them, bassline has them, rnb and hip hop has plenty. Grime has an abundance of great tracks, but not many hits. Compilations don't sell of the back of their quality, they sell off the back of the success of the singles on them. That is why run the roads is no more. There were some great tracks on there, but hardly any of them were hits. That is due to the restrictions placed on the music. I could put a CD out with a bunch of great tunes on tomorrow, but the people who care about grime are the underground fans, and most of them download. It would sell terribly unless i got the wider public to run into hmv and buy. And to get them and hmv to care, you need hits. Grime has none right now. It's not the right time. However if you mean grime is lacking a regular easy to obtain collection of the freshest best music, i agree. But selling it wouldn't work. That is why i am so stubbornly determined on doing regular free mix Cd's. And they will be coming. If i could burn my radio show every week and hand it out to people in the streets i would, because that is what people need. The best in grime music every month compressed into one download or cdr.
The last Adamantium release was Maniacs Devil EP? It has been a while since, can you share with us what you have forthcoming, and let us know why releasing a record is a long process.
It has been a while. I had some problems with my distributor. I have now resolved those issues and have a backlog of releases which i am about to work through, the first couple due to land at the end of may. There is not a thriving vinyl market, which means anything you put out is going into rebuilding said market. That is why it is a long process, you aren't making a quick profit which you can re-invest into new titles. You are propping up a market which has been through a big downturn. It can be salvaged though, because no matter how cool cdjs are, most djs say they prefer vinyl, so the mentality is there.
Whats your opinion on radio rips; most of them come from your show, do you feel it helps artists, or does it encourage people to play out a song way before it is due for release? Does this influence what tunes you select for your shows?
Radio rips are part of the modern age. If a couple hundred people rip tunes out of my show and play them a thousand times on their phone or ipod and get sick of them, that is their choice. Really it doesn't affect whether they will pay for the music when it is released or not, it simply offers them a convenient excuse not to buy. It is such a small number of people however that if you do your marketing and promotion correctly, it works in your favour. You have a core audience bigging up your tune and it becomes the thing to look out for. Then the secondary market becomes aware of the track and looks out for it through traditional channels like itunes and record shops, rather than their msn list and webforums.
There has been a lot of discussion about your impressive listener numbers on the radio show, how can we convert some of these listeners into sales of the music?
With investment in promotion. Wearing my Rolex was born on mine and Target's show and it is at number 2 in the charts as I type this with all number of radio rips and leaked promos online for people. Wiley is making huge amounts of money and everyone is happy. The only difference is someone invested in the tune, it came out on a wide enough platform and got heard by a wide enough audience for it to be profitable. Without that investment then you end up with the other 100 or so records Wiley has made which are infinitely more groundbreaking and inventive, yet never saw 1/100Th of the spins Rolex is getting.
If we talk again in December what would you hope grime would have achieved by then?
Stability, structure, consistency. But without selling out the excitement and raw edge that makes it special.
Oneaway style is out may 6th FREE from Nike town. He is also playing at this event: